Sket ch.

TO GENERATE SKETCHES IS TO GENERATE IDEAS

This is the main concept that defines Sket ch. The process is simple: instead of seeking for inspiration to produce an idea, the designer starts to generate manual sketches based on parametic tables. Is a text-book for young designers that mixes theory and practice. By the end of the exercises the student will have produced a logo, a poster, and a brochure with a grid system.

The text-book brings together the main aspects of swiss design tradition and techniques. From Armin Hoffman, Joseph Müller-Brockmann to Karl Gerstner, among others.